Bernie Su chatted with Ryan about writing, filmmaking and entrepreneurship. Bernie details the journey of adapting Pride and Prejudice, and creating The Lizzie Bennet Diaries for the online world. Bernie and Hank Green of the Vlog Brothers are the creators of The Lizzie Bennet Diaries, and Bernie shares the story of how they adapted Jane Austin’s famous book, for the modern digital day. His interactive series went onto win a PrimeTime Emmy and was the first ever YouTube Channel to receive such an amazing distinction.
He also explains what it was like launching their extremely successful Kickstarter campaign for the DVD distribution, and the follow-up online series: Emma Approved. Bernie and his team at Pemberly Digital currently working with PBS Digital on Frankenstein MD, a modern adaptation of Frankenstein for the digital age. Ryan asked Bernie to be on the show to talk about building properties like Lizzie Bennet on multiple platforms and taking risks as a creator. The Lizzie Bennet Diaries started as a web series, then became a DVD, and is currently a book “The Secret Diary of Lizzie Bennet.” Bernie shares his refreshing perspective that is guided by the philosophy: “If you want to win big, you have to bet big.”
- How important it is to take a risk, to succeed in business
- How creators need to embrace their entrepreneurship at a young age
- The power of YouTube, Kickstarter, and online fans
- The story of how The Lizzie Bennet Diaries came to be
- The background of Frankenstein MD and Emma Approved
- How the Kickstarter project for The Lizzie Bennet Diaries took-off quickly