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Influencer Economy Book Launch Announcement! I am excited to announce my book is available to order. Thanks so much for all the support. Here is a video from my Los Angeles Influencer Economy book Launch Party.

Influencer Economy by Ryan Williams

Influencer Economy by Ryan Williams

What I realized during the book writing and research process, and it’s something that I truly believe. In order to thrive in the digital age, you don’t need to go to business school. You don’t need an Ivy League degree. You don’t need to know celebrities. And you don’t need to have a lot of money. You just need to learn the new business framework from the leaders of the Influencer Economy.

“Millions have sought their big break online. Ryan Williams has hunted down the few who succeeded, and distilled their inspiring stories into lessons that we can all put to use. It’s an engaging, actionable read for anyone looking to gain fans, followers, or customers in the digital age.”
– Adam Grant, Wharton professor and NewYork Times bestselling author of ORIGINALS and GIVE AND TAKE

“In an age when a big idea can be launched – and a big industry shaken up — with nothing more than a laptop, The Influencer Economy offers a blueprint for how to do it. If you want to understand the way the world works now, this is a must read.”
– Willie Geist, host NBC’s TODAY and MSNBC’s Morning Joe

“Full of actionable insights, this book is pure gold for anyone wanting to make it in the Influencer Economy.”
– Nir Eyal, author of “Hooked: How to Build Habit-Forming Products

If you don’t know me, this is my background:

Ryan Williams is a former stand-up comedian turned tech entrepreneur. He was a founding team member at DigiSynd, a pioneering social media marketing group, acquired by Disney in 2008. After leaving Disney to join the Machinima.com, a YouTube video network for the gaming generation, he drove network growth to over 4 Billion video views a month, focused on influencer-driven YouTube video creation. As a start-up marketing executive, he has lead go-to-market product launches for global companies such as Disney, Microsoft, Activision, and Warner Bros.

Influencer Economy on iTunes

The Influencer Economy book talk on iTunes.

In 2014, Ryan went on to launch a popular podcast dedicated to interviewing the pioneers of what he calls the Influencer Economy. After speaking to more than a hundred artists, experts, and entrepreneurs–from world-famous YouTubers to New York Times best-selling authors to the most creative start-up founders and investors on the planet–he reverse engineered their careers, to understand the stories behind their success, and now presents everything he learned in The Influencer Economy.


The three primary steps to success in the Influencer Economy — launch, share and thrive — can be applied to both business and life. Ryan tells the fascinating stories of more than a dozen people who turned their visions, ideas, and hobbies into influential and profitable digital media empires. He provides the “Influencer School Lessons” derived from each of these individual’s journeys. As well as specific actions that readers can take to follow on the way to launching their own ideas into the online universe.

Stories from The Influencer Economy