In this episode, Tucker Max details his successful career as an author. He also gives advice to aspiring authors and talks about his new business venture: Book in a Box. Tucker really opens up in this interview, so you won’t want to miss it. Tucker has been sued over his blog, was initially rejected by the publishing industry and has even been cheap-shotted by Shane Battier during a pick-up basketball games. He talks about all this and more.
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Did you know that only 3 writers have ever had 3 books on the NY Times best-seller list at the same time? Tucker Max, Malcom Gladwell, and Michael Lewis are the only authors to have reached this level of success.
When he published his first best-seller “I Hope They Serve Beer in Hell” in 2006, Tucker pioneered the model of “owning your audience and controlling your book sales.” Back then, writing on the web for free was frowned upon by the publishing world. Now, it’s the norm.
It’s 2015, and everyone wants to write a book. Smart business people see the value of a book serving as a ‘calling card.’ Books can promote your business, help increase your public speaking rates, and even develop one’s authority in a business category – plus, it’s never been easier to write and publish.
We talk about why people should write books, the current state of self-publishing, Amazon, and even the time when Tucker was sued by Miss Vermont a few years ago.
What you can learn from this episode:
- What it’s like taking cheap shots from Shane Battier in a pick-up game
- The importance of luck and hard work in his writing success (and how many people don’t talk enough about luck)
- The current state of book publishing and professional self-publishing
- How Tucker would have started his career if Snapchat, YouTube, and Twitter existed when he became an author (hint –he wouldn’t be a writer)
- What happens when he advises start-ups in taking venture capital from “the man”
- Why you’re better off wearing sweat pants than a really bad suit in a meeting
- Why having a book sends signals to people and why the amount of copies you sell doesn’t matter
Links mentioned in this conversation:
- Book in a Box: http://bookinabox.com/
- Tuckermax.me (Tucker’s blog)
- All of Tucker Max’s books on Amazon
- Tucker Max on Twitter | LinkedIn
- Machinima; www.Machinima.com
- David Marquet’s Turn the Ship around: http://www.amazon.com/Turn-Ship-Around-Turning-Followers/dp/1591846404
- Ben Horowitz’s The Hard Thing about Hard Things: http://www.amazon.com/The-Hard-Thing-About-Things/dp/0062273205
- Bethany Motta: https://www.youtube.com/user/Macbarbie07
- Nir Eyal’s Hooked: http://www.nirandfar.com/hooked
- Adam Grant’s Give and Take: http://www.giveandtake.com