Seth Godin is a marketer, entrepreneur, and best-selling author. He’s one of my favorite public speakers and an inspiring figure in the marketing world. Early in his career, Seth was founder and CEO of Yoyodyne, an interactive direct marketing company. Yoyodyne eventually was acquired by Yahoo! in 1998. Seth then worked as VP Direct Marketing at Yahoo until 2000, which is when his career started to really pivot in the direction of authoring books, public speaking and blogging.
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On this podcast episode, Seth Godin speaks in depth about Lizard Brain which is something that holds us back in reaching our goals and is an irrational part of our human behavior. Have you ever wanted to accomplish something but there’s a voice of anxiety telling you to go slow or be careful? That is the lizard brain, which is a pre-historic lump that is responsible for rage, fear and our reproductive drive. And now that part of our brain gets in the way of us shipping our work, products or ideas.
Seth Godin explained that this happens when we say we want one thing, then we do another. Like when we say they want to be successful but then sabotage a job interview. Or we say that we want our product to come to market, but we sandbag our shipping schedule. Or we want to be thin, but never work out. He quotes Steven Pressfield, who calls this process the resistance. “The resistance is writer’s block and putting jitters and every project that ever shipped late
because people couldn’t stay on the same page long enough to get something out the door.” It’s something we all face.
If you have not read Seth Godin’s The Dip, Linchpin or Purple Cow, I recommend that you stop listening and buy them from Amazon.com. The Dip is a favorite book of mine that helped me move on from a job that I wanted to quit. I eventually was laid off from this job, which turned out to be one of the best career moves of my life. It’s because I was causing a ruckus, to use Seth’s words. I rocked the boat, and it ended up leading me to a better job, and ultimately a more satisfying professional life.
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Quotes about The Dip from Seth Godin on the podcast:
“The only way to become the best at one thing is to quit something else. And the thesis of the book is that we live in a culture where supposedly quitting is a bad thing. But people quit stuff all the time.”
“You need to figure out if you quit or stick,â but you also need to know that the Dip is âa temporary setback that can be overcome with persistence.”
We also talk about how Brad Feld invested in Seth’s startup, and how Seth’s company published Derek Sivers’ book Anything You Want. You can listen to investor Brad Feld’s Influencer Economy episode and writer and entrepreneur Derek Sivers’s episode on our site.
Seth Godin’s The Dip: http://sethgodin.typepad.com/the_dip/
Seth Godin’s Book List: http://sethgodin.com/sg/books.asp
Seth Godin’s Blog: http://sethgodin.typepad.com/
By Seth Godin’s books on Amazon, click here.