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The Influence & Collaboration Pilot Program

How to Launch or (Re-Launch) Your Business in 30 days


The Influence Program is a jam-packed 5-week coaching and consulting program that includes live weekly group video chats, insightful and inspiring group collaboration with other learners, and three individual personalized 1:1 coaching calls with me. The pilot is $497 in total. Click here to reserve your spot in The Influence Program!

This is not your typical program for marketing your business or growing your sales leads. Why? Because I have practiced these methods and preach what worked for me. I not only studied these influencers, I also integrated my learnings into growing my community, launching my influencer podcast, to writing my book, booking my own U.S. speaking tour, and building my business around influencer collaborations.

In this course, each week you’ll dive into entrepreneurial case studies from successful launches in media and tech — from best-selling NY Times authors to world-renown YouTube creators to A-list podcaster hosts to game-changing tech founders and investors. The research and data is compiled directly from my 95+ podcast interviews and Influencer Economy Book. The podcast was featured by Apple in 2014 as “New and Noteworthy” while the book was a top 50 Kindle Creativity book at launch.

You’ll also roll up your sleeves and put in the time to launch your idea. We’ll provide the tools, resources, coaching and mentoring to ignite/catalyze your product launch to GO BIG. This is the pilot so it will be very interactive and personal compared to when this actual course launches in December.

I define an influencer as someone who leads a movement based on the passion and loyal support of their niche community. Seemingly overnight, influencers can inspire a smaller project into a world-changing idea. Influence is not something you are born with—it’s a learned and acquired skill. And like most things, one’s influence can be honed and crafted over time. You cannot buy influence, you have to earn it.

In this course, you will build your community, collaborate with influencers with proven methods and grow your own influence. All the while you’ll be building your systematic launch plan, to launch with influencer collaborations. Click here to hold your spot

1. Finding Your Big Vision Launch Plan

Every student in The Influence School will “GO BIG” with their idea. You’ll learn how to create the framework to structure a 30-day launch plan for your business/startup media project. You’ll find out how to define goal-oriented milestones to help create and evaluate your idea no matter how early you are in the process. With our collaborative support, by the end of the course, you’ll execute from a big vision foundation. Everyone will “GO BIG” in Influence School.

We’ll help you to pick a launch date, working backwards to prioritize launch goals. And I’ll teach you to define your big vision and marry it with your longer-term influencer collaboration strategy. You will define your niche for your idea, community and ultimately your influencer collaborators.

2. Growing Your Platform Identity

You’ll learn to treat your idea like you would any startup – create a minimum valuable product, build a plan to empower your alpha community, and set yourself up to acquire users, customers and emails. Ultimately your platform will be the pathway to influencers, but you need to pick smaller projects along the way to find the path to greater influence. I’ll help you hone in on one platform to grow your identity in your business field.

What is a viable platform for my work? I get this question a lot because platform building taps a particular mindset. And platforms are your foot in the door with influencers to help you launch your plan. I’ll teach you how to strategically collab with your community before your product even launches!

Platforms can be: webinars, podcasting, writing an e-book, building an online business, building a tech product, public speaking, coaching programs, courses and YouTube video making. These are just a few examples of the types of learners who join The Influencer Program.

3. Mobilizing Your Community

I’ll teach you to define the micro-community for your idea, building a content creation plan and editorial calendar to reach them. We’ll create habits and get through your organizational roadblocks to help launch your idea. We will be prioritizing an outreach action plan to find the first 100 fans/users and then define the same plan for the first 1,000 fans/users.

Your early adopters are gold and we’ll find a pipeline to them during this period. We want you to execute your idea by creating a systematic launch framework and testing your idea with your early community. We want to collaborate with these folks right away! 

4. Collaborating with Influencers

You’ll learn to define the key influencers in your industry. Influencers are often key partners, advisors and advocates for longer-term relationships and collaboration. Then you will reverse engineer your marketing plan to create a platform to connect and collaborate. I will share my cold outreach templates for reaching influencers. You’ll learn how to network at events, and use my own methods for how I cold email, Tweet and introduce myself to influencers. These are influencers I often met without a “warm” introduction, and with whom I still work and collaborate today.

This method will work for you. We’ll focus on your business category and define your specific niche to find the right influencers who can raise the stakes of your business launch. We’ll embrace my own “sales method” that I use to this day to reach influencers and drive leads and opportunities through these connections.

5. Becoming an Influencer and Dealing with Rejection

Every influencer that I know has failed and faced rejection along the way to the top. You’ll learn how to fight through rejection and how to overcome the challenges with finding the right influencers to collaborate with. Moreover, we’ll talk about how to “draft” off of the success of the influencers with whom you collaborate. And also I’ll teach you how to get “A Hell Yes” from your influencers rather than a “No.” We’ll also dive into planning and organizing lunches, dinners and influencer events to connect with people in your field. 

Remember you must wear rejection like a badge of courage, and we’ll help you find technology solutions to help with your launch plan. Most importantly, we’ll help you to overcome hurdles in order to thrive and succeed in the influencer economy. We’ll get you past your anxiety and stress, and get you to your influencers during your 30-day launch!

The Influence Program is a jam-packed 5-week course that includes lives weekly webinars, insightful and inspiring group collaboration with other students, and three individual personalized 1:1 coaching calls with me. The pilot is $497 in total. Click here to reserve your spot in The Influence Program!

What’s the price?

It’s a pilot, so I’m equally looking for feedback to make this launch successful. Which is why the pilot is so discounted. I am going to charge at least $1500 for the full course when it launches. This time around, everyone’s going to roll up their sleeves and invest into helping one another.

What Will the Course Deliver, and Why is the Pilot Cheaper than the Full Course?

The pilot will be very interactive and a true co-lab. It’ll be more hands on for myself and the students. Everyone who takes it will get to know me and the other group members. The aim is to build both offline and online relationships, get product feedback from the group and we’ll be co-labbing. It’s cheaper because I’ll be asking everyone in the group to give input for The Influence Program course. We’ll both invest our time to make this course better for future students and in return I’ll make it more personal. It will be fun and you’ll get results. When the course fully launches it will be more expensive and have larger batches of students.

Here’s to going BIG – I am excited to be working with you!

  1. It ’s a 5-week 5-module course Delivered online and live, via PDF, Video and audio

  2. Initially delivered via a group chat on a video webinar

  3. 3 total, 1 on 1 coaching calls Weekly Q and A’s with other students in the program

  4. Unlimited email support

  5. Private online community to help launch your ideas

Click here to secure your spot, right now. 


Ryan Williams is a media strategist and international speaker who helps professionals and entrepreneurs reinvent their careers. He is a former Media Relations Manager at Disney, and Director of Marketing at Machinima.com and State.com. In early 2014 he launched his Apple “new and noteworthy” podcast, Stories from The Influencer Economy, which Inc. Magazine called a Top Podcast to make you “Better, Smarter and Wiser,” and in 2016 published his book The Influencer Economy which was a top 50 Kindle Creativity book.

Ryan’s writing has been featured in The Huffington Post, The Observer, Success Magazine and USA Today.  He has given trainings and lead talks at SXSW, University of Southern California, Vanderbilt University, WeWork and General Assembly. He currently runs his own consulting business and lives in Los Angeles with his wife and two girls.

How to Launch Your Idea: Collaborate with Influencers, Grow Your Community and GO BIG With Your Vision in 30 Days